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发帖数: 3492 | 1 Fri, 08 Jun 2012 12:12:47 PDT
Last year, Apple announced that it was phasing out developer access to UDIDs
, the unique iOS device identifiers that allowed developers and advertisers
to not only track usage of their own content, but also in some cases track
users' movements across apps and browsing sessions. The company earlier
this year began rejecting apps that continued to use the UDID rather than
implementing unique identifiers that would enhance privacy by remaining
unique to the developer's app.
The Wall Street Journal now reports that Apple is preparing to release new
tools to assist developers with tracking usage of their apps without using
the UDID, maintaining user privacy while still making it easy for developers
to gather usage data on their apps.
Apple Inc. is planning to release a new way for mobile app developers to
track who uses their software, according to people briefed on Apple's plans,
the company's latest attempt to balance developers' appetite for targeting
data with consumers' unease over how it is used.
The new tool, which could be detailed in the coming weeks, aims to better
protect user privacy than existing approaches, these people said.
The report notes that Apple has been inconsistent about blocking apps that
use the UDID for tracking purposes and that the new tools will provide
developers with ways to collect important data anonymously without being
linked to the UDID that when combined with data from other apps could be
used to identify the specific user of a given device.
No other details on the tools have yet been revealed, but the company could
share more information at next week's Worldwide Developers Conference. |
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