d*******r
发帖数: 3875 | 1 【 以下文字转载自 Military 讨论区 】
发信人: dancooper (诚能见可欲而思谦冲以自牧), 信区: Military
标 题: a leading travel site now identifies Mac users and directs them to more costly hotels.
发信站: BBS 未名空间站 (Thu Jun 28 22:34:25 2012, 美东)
一句话总结：果粉＝钱多人傻
以前只是猜测，现在终于证实了
http://news.sky.com/story/953261/mac-users-pay-more-for-hotels-
A leading US online travel agency has developed software programme that
lists more expensive hotels in search results for Mac users - because
research shows they spend more money than those on PC owners.
Research by Orbitz found that fans of Apple equipment were likely to outlay
30% extra on hotel rooms, and developed the algorithm to list different and
costlier hotels and room tariffs.
According to the Wall Street Journal, the system is part of a wider data
mining project of online usage of seemingly innocuous information to help
predict spending habits and tastes.
It said the system (as evolved since boss Barney Harford, a former Expedia
executive, headhunted statisticians from eBay and Google to create a new
analytics team.
The team also discovered some innovative and design-led hotels were far more
likely to be booked by Mac users than those on Microsoft’s Windows systems.
"We had the intuition, and we were able to confirm it based on the data,"
Orbitz chief technology officer Roger Liew said.
He added that some other factors have been identified in influencing choices
, including user location, previous site history, alongkwith any promotions
and hotel popularity.
Apple users are known as being keen on design and are willing to pay extra
for innovative technology, such as with the premium-priced iPad tablets.
According to consumer research by Bizrate Insights, many tablet owners spend
28% more than non-tablet users and their average household income is 55%
higher, at $109,700 (£70,200).
Marketers are also looking at desktop computer spending linked to brands, as
although only 9% of computers are Macs in the US, the average household
income of their owners is 32% higher, at $98,560 (£63,000).
Orbitz, the newspaper said, intends to examine if Mac users also have
identifiable preferences for car rentals and airline flights. |
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