c**********N
发帖数: 1273 | 1 http://www.mitbbs.com/mitbbs_article_t.php?board=Texas&gid=3182
【 以下文字转载自 Texas 讨论区 】
发信人: roc999 (James Bond), 信区: Texas
标 题: [updated]手把手教你如何经济上痛击ABC和Jimmy Kimmel.
发信站: BBS 未名空间站 (Fri Nov 1 22:38:00 2013, 美东)
希望能够有更多的人发信给ABC的赞助商劝他们撤广告。
11/8/2013
Kraft回复
Thank you for visiting http://www.kraftfoods.com/, and I'm sorry that you were disappointed in our sponsorship.At Kraft, we demonstrate our commitment to responsible corporate citizenship by participating in programs that best serve a wide range of local communities and their interests and needs.We extend our corporate responsibility to the sponsorship of tasteful, believable television programming.
We strive to avoid sponsorship of any programs that would be unacceptable in
terms of generally accepted social or community standards. Thanks so much
for taking the time to contact us with your suggestion. I will be sure to
share your comments with our Marketing and Advertising Staff.Thank you again
for taking the time to share your thoughts.
11/7/2013
Swiffer:
Hello XXX, I appreciate your taking the time to contact us. Please know I'm
sharing your comments with the appropriate people in the company. ^XXX
11/6/2013
Sony 第二次回复 "Thank you very much for taking the time to share your
concerns with us. Sony takes the voice of our customers very seriously and
hearing all feedback - good and bad is important to us. I've forwarded your
comments to our executive responsible for our media placement as she is
always appreciative for this type of feedback. While our media plans are
confidential, I can tell you that Sony values our customers and their
opinions highly and we don't want to alienate you from our brand."
百威啤酒回复 Thank you for stopping by our site and voicing your concerns
with our sponsorship/advertising of the Jimmy Kimmel Show.
As a major advertiser, we recognize the possibility that some viewers will
disagree with the programming decisions that the networks make. With that
being said, Anheuser-Busch and Bud Light does not get involved in the
management of the network or its programming. However, I will be sure to
document your concerns and share them with the appropriate departments at
our company.
Comcast回复Thank you for bringing this to our attention. I will pass this on
to our management team.
11/5/2013
Sony reply “We appreciate you bringing this to our attention. We will have
this forwarded to the proper department for review. Thank you.”
11/4/2013 update 我今天已经收到P&G North America的回复说要在公司里面考虑这个
事情了。 虽然不确保肯定会有结果，但是至少这个方式让赞助商能够衡量一下是否继
续在ABC打广告是最好的选择。
Charles Schwab也回信说要discuss with marking feedback group了。原文“I did
forward this information to our Marketing Feedback group. I can understand
how this could be upsetting. Please know that Charles Schwab would never
actively endorse such matter.” 我理解这不能说明一定会有所行动，但是至少是一
个好的开始。
_______________________
手把手教你如何经济上痛击ABC和Jimmy Kimmel.
从美国人民的斗争经验来看，通过劝说赞助商撤广告是取胜的一条有效途径。商人趋利
避害，容易说服。
下面整理了ABC赞助商的列表，联系方式，facebook page. 每个人只需要花10分钟左右
的时间就可以把你的看法传达给各大赞助商的PR部门。
消息内容后面有一个写好的模板可以供你修改使用。
以下列表从BunnyNPiggy 那个修改的, 谢谢
Sony
S****************[email protected]
m****[email protected]
http://www.facebook.com/Sony
Budlight
http://contactus.anheuser-busch.com/contactus/Budlight/contact_
http://www.facebook.com/BudLight
Ciroc Vodka
http://www.facebook.com/OfficialCirocVodka
BMW
http://www.bmwusa.com/Standard/Content/ContactUs/
http://www.facebook.com/BMW
Customer Relations:
1-800-831-1117
c***************[email protected]
Benz
http://mercedes-benz.custhelp.com/app/ask
http://www.facebook.com/MercedesBenz
Aloha Airlines
http://www.alohaairlines.com/
Sears
http://www.sears.com/cshome/nb-100000000020506
http://www.facebook.com/sears
Mr. Clean and Swiffer
http://homemadesimple.custhelp.com/app/answers/list/p/18/c/0
http://www.facebook.com/swiffer
Charles Schwab
http://www.schwab.com/public/schwab/client_home/contact_us
http://www.facebook.com/CharlesSchwab
Kellogg's
http://www.kelloggs.com/en_US/contact-us.html
http://www.facebook.com/Kelloggs
Chase Rewards Card
https://www.chase.com/credit-cards/customer-service
http://www.facebook.com/chasesapphire
AAA
http://ww1.texas.aaa.com/en-tx/information/Pages/contact-us.asp
http://www.facebook.com/AAAFanPage
Bounty
http://pg.custhelp.com/app/answers/list/p/57
http://www.facebook.com/bounty
Symantec
http://www.symantec.com/support/assistance_care.jsp
http://www.facebook.com/Symantec
Mitshubishi
http://www.mitsubishicars.com/MMNA/jsp/contact.do
T-Mobile
http://www.t-mobile.com/contact-us.html
http://www.facebook.com/TMobile
Mazda
http://www.mazdausa.com/MusaWeb/emailMazda.action
http://www.facebook.com/Mazda
CitiGroup
https://online.citibank.com/US/JRS/portal/contactus.do
http://www.facebook.com/citi
Claritin
http://www.claritin.com
http://www.facebook.com/Claritin
phone: 1-800-CLARITIN
Jell-O
http://www.jello.com/
http://www.facebook.com/Jello
Home Depot
http://www.homedepot.com
http://www.facebook.com/homedepot
1-800-HOME-DEPOT
1-800-466-3337
Red Lobster
https://www.redlobster.com/secure/contact_us/Default.asp?schemeredirect=true
http://www.facebook.com/redlobster
Hyundai Motor America
https://www.hyundaiusa.com/contact-us.aspx
http://www.facebook.com/Hyundai
c*************[email protected]
(800) 633-5151
CashCall
http://www.cashcall.com
http://www.facebook.com/CashCall
866-590-2274
Comcast
http://www.comcast.com
http://www.facebook.com/xfinity
1-800-934-6489
Aflac
http://www.aflac.com/
http://www.facebook.com/Aflac
Nissan
http://www.nissanusa.com/apps/contactus?next=footer.contact.lin
http://www.facebook.com/nissanusa
800-647-7261
Carl's Junior
http://www.carlsjr.com/
http://www.facebook.com/carlsjr
(877) 799- (7827)
发个给ABC Sponsor的信的模板供大家参考。如果有有识之士有更好的模板更好。没有
之前大家可以凑活用。
————————
给sponsor的信的模板文字
In lieu of recent Jimmy Kimmel show scandal of promoting racial killing
among small children, we urge your company to reconsider your sponsorship
with the Jimmy Kimmel Show and ABC.
The racial killing statement, although presented by a child, is clearly
scripted by the show’s writers. The show was recorded in the afternoon,
hours before it was aired. There is no excuse for ABC trying to shift the
blame to a child.
No matter which side you are on the issue, the fact is that this incident
has created an outrage among Asian communities. By simply being associated
with the show and ABC, it could greatly damage your brand image among your
potential customers, even long after this event. As a matter of fact, in the
coming weeks, there will be widespread coordinated boycott of Jimmy Kimmel
show and those sponsors continue to sponsor the show and ABC.
We are not asking you to support us or even agree with us. We respect your
own judgment. However, we are asking you to reconsider where you can best
spend your advertising dollars to bring you most value for your business.
From investment point of view, at this moment, it is too huge a risk for you
to associate your brand with such a show, to say the least, is not
politically correct. There are other advertising venues and other late night
talk shows for you to advertise your product equally well. We wish the
best for your business and hope you will consider our recommendation and
make the wise choice for your business.
Yours sincerely,
References:
http://www.washingtonpost.com/business/abc-apologizes-to-asian-
http://petitions.whitehouse.gov/petition/investigate-jimmy-kimm
http://news.xinhuanet.com/english/world/2013-11/02/c_132852590.
http://www.eonline.com/news/475024/abc-apologizes-for-jimmy-kim
http://entertainment.time.com/2013/10/28/kids-say-the-most-divi
_____
第二次发信可以用的模板
第二次发信的模板供参考
——————
Greetings,
I respectfully follow up on my previous request for your company to
reconsider your sponsorship to ABC network and Jimmy Kimmel Show.
I would like to bring to your attention some new development to this story
that a petition calling for investigating the show has gathered more than
100k signatures within only 3 weeks and now is pending White House response.
At the meantime, a national wide protest has been schedule this Saturday (
Nov 9th) in 20+ cities across US this against ABC network and Jimmy Kimmel
show. The expected turnout is more 10k people. Furthermore, the Jimmy
Kimmel scandal has been reported in China major media and has drawn huge
outrage among Chinese in China.
As a customer or potential customer for your company, I believe it is
unfairfor your company to be punished for mistake made by ABC network and
Jimmy Kimmel. Should there be a boycott, you will not want your company to
be caught in the crossfire. As a customer paying huge advertising dollar to
ABC network, you deserve to know that ABC is doing everything they can to
make sure your advertising dollar is not buying you any negative publicity.
Again, no matter which side you are on this issue, I urge you to review
yoursponsorship with ABC network and make appropriate adjustment to protect
your own interest.
Yours sincerely,
Reference:
https://petitions.whitehouse.gov/petition/investigate-jimmy-kimmel-kids-
table-government-shutdown-show-abc-network/tLxzbBjg
http://www.theepochtimes.com/n3/345847-chinese-media-criticizes |
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