L******0
发帖数: 560 | 1 【 以下文字转载自 SanFrancisco 讨论区 】
发信人: rugoo (asdf), 信区: SanFrancisco
标 题: 打蛇打七寸，如何应对JK事件
发信站: BBS 未名空间站 (Fri Nov 1 02:55:36 2013, 美东)
JK事件好几天了。很多人提了各种建议。游行，发email，打电话，这些都很好。但是
没有打到痛点上。
美国，和中国一样，金钱国家。断其财路才是最重要的。有人建议抵制disney的东东，
但是我认为伤其十指不然断其一指。我的建议是：
1. 找到 JK 节目前后做广告的公司产品。特别是 consumer products.
2. 建一个 facebook 网页, and a renren 网页，列出这些公司的产品，以及替代产品
。 收集大家的 pledge to boycott the products.
3. 如果这些产品也在国内卖，在国内论坛上鼓励大家去 pledge。
4. 有上万个签名就可以联系公司的 PR 了。这些公司花钱买了negative promotion,绝
不会善罢甘休的。
华人有很强的 buying power, 要充分利用，放大这些 power. 对ABC 来说， JK is
just an employee that can make money for them. If it turns out JK is going
to hurt revenue, then it's time to let him go. | L******0
发帖数: 560 | 2 【 以下文字转载自 SanFrancisco 讨论区 】
发信人: rugoo (asdf), 信区: SanFrancisco
标 题: 打蛇打七寸，如何应对JK事件
发信站: BBS 未名空间站 (Fri Nov 1 02:55:36 2013, 美东)
JK事件好几天了。很多人提了各种建议。游行，发email，打电话，这些都很好。但是
没有打到痛点上。
美国，和中国一样，金钱国家。断其财路才是最重要的。有人建议抵制disney的东东，
但是我认为伤其十指不然断其一指。我的建议是：
1. 找到 JK 节目前后做广告的公司产品。特别是 consumer products.
2. 建一个 facebook 网页, and a renren 网页，列出这些公司的产品，以及替代产品
。 收集大家的 pledge to boycott the products.
3. 如果这些产品也在国内卖，在国内论坛上鼓励大家去 pledge。
4. 有上万个签名就可以联系公司的 PR 了。这些公司花钱买了negative promotion,绝
不会善罢甘休的。
华人有很强的 buying power, 要充分利用，放大这些 power. 对ABC 来说， JK is
just an employee that can make money for them. If it turns out JK is going
to hurt revenue, then it's time to let him go. | a******t
发帖数: 2944 | 3 （从华人网转载的）
http://www.huaren.us/dispbbs.asp?boardid=331&Id=1512481&page=2
下面整理了ABC赞助商的列表，联系方式，facebook page. 每个人只需要花10分钟左右
的时间就可以把你的看法传达给各大赞助商的PR部门。
消息内容后面有一个写好的模板可以供你修改使用。
以下列表从BunnyNPiggy 那个修改的, 谢谢
BMW
http://www.bmw.com
http://www.facebook.com/BMW
Benz
http://www.mbusa.com
http://www.facebook.com/MercedesBenz
Aloha Airlines
http://www.alohaairlines.com/
Sears
http://www.sears.com
http://www.facebook.com/sears
Mr. Clean and Swiffer
http://www.swiffer.com/
http://www.facebook.com/swiffer
Charles Schwab
http://www.schwab.com/
http://www.facebook.com/CharlesSchwab
Kellogg's
http://www.kelloggs.com/
http://www.facebook.com/Kelloggs
Chase Rewards Card
http://www.chase.com/
http://www.facebook.com/chasesapphire
AAA
http://www.aaa.com
http://www.facebook.com/AAAFanPage
Bounty
http://www.bountytowels.com/
http://www.facebook.com/bounty
Symantec
http://www.symantec.com/
http://www.facebook.com/Symantec
Mitshubishi
http://www.mitsubishicars.com/...
T-Mobile
http://www.t-mobile.com/
http://www.facebook.com/TMobile
Mazda
http://www.mazdausa.com/
http://www.facebook.com/Mazda
CitiGroup
http://www.citigroup.com/
http://www.facebook.com/citi
Claritin
http://www.claritin.com
http://www.facebook.com/Claritin
Jell-O
http://www.jello.com/
http://www.facebook.com/Jello
Home Depot
http://www.homedepot.com
http://www.facebook.com/homedepot
Red Lobster
http://www.redlobster.com/
http://www.facebook.com/redlobster
Hyundai Motor America
http://www.hyundaiusa.com
http://www.facebook.com/Hyundai
CashCall
http://www.cashcall.com
http://www.facebook.com/CashCall
Comcast
http://www.comcast.com
http://www.facebook.com/xfinity
Aflac
http://www.aflac.com/
http://www.facebook.com/Aflac
Nissan
http://www.nissanusa.com/
http://www.facebook.com/nissanusa
Carl's Junior
http://www.carlsjr.com/
http://www.facebook.com/carlsjr
发个给ABC Sponsor的信的模板供大家参考。如果有有识之士有更好的模板更好。没有
之前大家可以凑活用。
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
++++++++++++++++++++++++++++++++++++
给sponsor的信的模板文字
In lieu of recent Jimmy Kimmel show scandal of promoting racial killing
among small children, we urge your company to reconsider your sponsorship
with the Jimmy Kimmel Show and ABC.
The racial killing statement, although presented by a child, is clearly
scripted by the show’s writers. The show was recorded in the afternoon,
hours before it was aired. There is no excuse for ABC trying to shift the
blame to a child.
No matter which side you are on the issue, the fact is that this incident
has created an outrage among Asian communities. By simply being associated
with the show and ABC, it could greatly damage your brand image among your
potential customers, even long after this event. As a matter of fact, in the
coming weeks, there will be widespread coordinated boycott of Jimmy Kimmel
show and those sponsors continue to sponsor the show and ABC.
We are not asking you to support us or even agree with us. We respect your
own judgment. However, we are asking you to reconsider where you can best
spend your advertising dollars to bring you most value for your business.
From investment point of view, at this moment, it is too huge a risk for you
to associate your brand with such a show, to say the least, is not
politically correct. There are other advertising venues and other late night
talk shows for you to advertise your product equally well. We wish the
best for your business and hope you will consider our recommendation and
make the wise choice for your business.
Yours sincerely,
References:
http://www.washingtonpost.com/business/abc-apologizes-to-asian-
http://petitions.whitehouse.gov/petition/investigate-jimmy-kimm
http://news.xinhuanet.com/english/world/2013-11/02/c_132852590.
http://www.eonline.com/news/475024/abc-apologizes-for-jimmy-kim
http://entertainment.time.com/2013/10/28/kids-say-the-most-divi | J*******p
发帖数: 1129 | 4 Super! Exactly what is needed!
大家都来做这件事吧。通过广告赞助商施压而促使他们撤赞助，是使ABC和 Jimmy
Kemmel 的show 财路受损是最直接有效的方法。That's where the buck ends. | c***z
发帖数: 6348 | 5 赞
【在 a******t 的大作中提到】
: （从华人网转载的）
: http://www.huaren.us/dispbbs.asp?boardid=331&Id=1512481&page=2
: 下面整理了ABC赞助商的列表，联系方式，facebook page. 每个人只需要花10分钟左右
: 的时间就可以把你的看法传达给各大赞助商的PR部门。
: 消息内容后面有一个写好的模板可以供你修改使用。
: 以下列表从BunnyNPiggy 那个修改的, 谢谢
: BMW
: http://www.bmw.com
: http://www.facebook.com/BMW
: Benz
| f****t
发帖数: 1770 | |
|
