C*****g
发帖数: 162 | 1 http://www.cnbc.com/id/100410770
Apple iconic iPhone is losing some of its luster among Asia's well-heeled
consumers in Singapore and Hong Kong, a victim of changing mobile habits and
its own runaway success.
Driven by a combination of iPhone fatigue, a desire to be different and a
plethora of competing devices, users are turning to other brands, notably
those from Samsung Electronics, eating into Apple's market share.
In Singapore, Apple's products were so dominant in 2010 that more devices
here ran its iOS operating system per-capita than anywhere else in the world.
But StatCounter, which measures traffic collected across a network of 3
million websites, calculates that Apple's share of mobile devices in
Singapore - iPad and iPhone - declined sharply last year. From a peak of 72
percent in January 2012, its share fell to 50 percent this month, while
Android devices now account for 43 percent of the market, up from 20 percent
in the same month last year.
In Hong Kong, devices running Apple's iOS now account for about 30 percent
of the total, down from about 45 percent a year ago. Android accounts for
nearly two-thirds.
"Apple is still viewed as a prestigious brand, but there are just so many
other cool smartphones out there now that the competition is just much
stiffer," said Tom Clayton, chief executive of Singapore-based Bubble Motion
, which develops a popular regional social media app called Bubbly.
Where Hong Kong and Singapore lead, other key markets across fast-growing
Asia usually follow.
"Singapore and Hong Kong tend to be, from an electronics perspective,
leading indicators on what is going to be hot in Western Europe and North
America, as well as what is going to take off in the region," said Jim
Wagstaff, who runs a Singapore-based company called Jam Factory developing
mobile apps for enterprises.
Southeast Asia is adopting smartphones fast - consumers spent 78 percent
more on smartphones in the 12 months up to September 2012 than they did the
year before, according to research company GfK .
In With the Young Crowd
Anecdotal evidence of iPhone fatigue isn't hard to find: Where a year ago
iPhones swamped other devices on the subways of Hong Kong and Singapore they
are now outnumbered by Samsung and HTC Corp smartphones.
While this is partly explained by the proliferation of Android devices, from
the cheap to the fancy, there are other signs that Apple has lost followers.
Singapore entrepreneur Aileen Sim, recently launched an app for splitting
bills called BillPin, settling on an iOS version because that was the
dominant platform in the three countries she was targeting - Singapore,
India and the United States.
"But what surprised us was how strong the call for Android was when we
launched our app," she said.
Indeed, 70 percent of their target users - 20-something college students and
fresh graduates - said they were either already on Android or planned to
switch over.
"Android is becoming really hard to ignore, around the region and in the U.S
. for sure, but surprisingly even in Singapore," she said. "Even my younger
early-20s cousins are mostly on Android now."
BillPin launched an Android version this month.
Napoleon Biggs, chief strategy officer at Gravitas Group , a Hong Kong-based
mobile marketing company, said that while Apple and the iPhone remained
premium brands there, Samsung's promotional efforts were playing to an
increasingly receptive audience.
For some, it is a matter of wanting to stand out from the iPhone-carrying
crowd. Others find the higher-powered, bigger-screened Android devices
better suited to their changing habits - watching video, writing Chinese
characters - while the cost of switching devices is lower than they expected
, given that most popular social and gaming apps are available for both
platforms.
"Hong Kong is a very fickle place," Biggs said.
Janet Chan, a 25-year-old Hong Kong advertising executive, has an iPhone 5
but its fast-draining battery and the appeal of a bigger screen for watching
movies is prodding her to switch to a Samsung Galaxy Note II.
"After Steve Jobs died, it seems the element of surprise in product launches
isn't that great anymore," she said.
To be sure, there are still plenty of people buying Apple devices. Stores
selling their products in places such as Indonesia were full over the
Christmas holidays, and the company's new official store in Hong Kong's
Causeway Bay has queues snaking out of the door most days.
But the iPhone's drop in popularity in trendy Hong Kong and Singapore is
mirrored in the upmarket malls of the region.
"IPhones are like Louis Vuitton handbags," said marketing manager Narisara
Konglua in Bangkok, who uses a Galaxy SIII. "It's become so commonplace to
see people with iPads and iPhones so you lose your cool edge having one."
In the Indonesian capital Jakarta, an assistant manager at Coca Cola's local
venture, Gatot Hadipratomo, agrees. The iPhone "used to be a cool gadget
but now more and more people use it."
(Read More: Douglas Kass on Apple: 'The King Is Dead')
There is another influence at play: hip Korea. Korean pop music, movies and
TV are hugely popular around the region and Samsung is riding that wave. And
while the impact is more visible in Hong Kong and Singapore, it also
translates directly to places like Thailand.
"Thais are not very brand-loyal," says Akkaradert Bumrungmuang, 24, a
student at Mahidol University in Bangkok. "That's why whatever is hot or the
in-thing to have is adopted quickly here. We follow Korea so whatever is
fashionable in Korea will be a big hit." | l**p
发帖数: 6080 | 2 苹果作死中
and
world.
【在 C*****g 的大作中提到】
: http://www.cnbc.com/id/100410770
: Apple iconic iPhone is losing some of its luster among Asia's well-heeled
: consumers in Singapore and Hong Kong, a victim of changing mobile habits and
: its own runaway success.
: Driven by a combination of iPhone fatigue, a desire to be different and a
: plethora of competing devices, users are turning to other brands, notably
: those from Samsung Electronics, eating into Apple's market share.
: In Singapore, Apple's products were so dominant in 2010 that more devices
: here ran its iOS operating system per-capita than anywhere else in the world.
: But StatCounter, which measures traffic collected across a network of 3
| l*****7
发帖数: 2844 | | C*****g
发帖数: 162 | 4 http://www.cnbc.com/id/100410770
Apple iconic iPhone is losing some of its luster among Asia's well-heeled
consumers in Singapore and Hong Kong, a victim of changing mobile habits and
its own runaway success.
Driven by a combination of iPhone fatigue, a desire to be different and a
plethora of competing devices, users are turning to other brands, notably
those from Samsung Electronics, eating into Apple's market share.
In Singapore, Apple's products were so dominant in 2010 that more devices
here ran its iOS operating system per-capita than anywhere else in the world.
But StatCounter, which measures traffic collected across a network of 3
million websites, calculates that Apple's share of mobile devices in
Singapore - iPad and iPhone - declined sharply last year. From a peak of 72
percent in January 2012, its share fell to 50 percent this month, while
Android devices now account for 43 percent of the market, up from 20 percent
in the same month last year.
In Hong Kong, devices running Apple's iOS now account for about 30 percent
of the total, down from about 45 percent a year ago. Android accounts for
nearly two-thirds.
"Apple is still viewed as a prestigious brand, but there are just so many
other cool smartphones out there now that the competition is just much
stiffer," said Tom Clayton, chief executive of Singapore-based Bubble Motion
, which develops a popular regional social media app called Bubbly.
Where Hong Kong and Singapore lead, other key markets across fast-growing
Asia usually follow.
"Singapore and Hong Kong tend to be, from an electronics perspective,
leading indicators on what is going to be hot in Western Europe and North
America, as well as what is going to take off in the region," said Jim
Wagstaff, who runs a Singapore-based company called Jam Factory developing
mobile apps for enterprises.
Southeast Asia is adopting smartphones fast - consumers spent 78 percent
more on smartphones in the 12 months up to September 2012 than they did the
year before, according to research company GfK .
In With the Young Crowd
Anecdotal evidence of iPhone fatigue isn't hard to find: Where a year ago
iPhones swamped other devices on the subways of Hong Kong and Singapore they
are now outnumbered by Samsung and HTC Corp smartphones.
While this is partly explained by the proliferation of Android devices, from
the cheap to the fancy, there are other signs that Apple has lost followers.
Singapore entrepreneur Aileen Sim, recently launched an app for splitting
bills called BillPin, settling on an iOS version because that was the
dominant platform in the three countries she was targeting - Singapore,
India and the United States.
"But what surprised us was how strong the call for Android was when we
launched our app," she said.
Indeed, 70 percent of their target users - 20-something college students and
fresh graduates - said they were either already on Android or planned to
switch over.
"Android is becoming really hard to ignore, around the region and in the U.S
. for sure, but surprisingly even in Singapore," she said. "Even my younger
early-20s cousins are mostly on Android now."
BillPin launched an Android version this month.
Napoleon Biggs, chief strategy officer at Gravitas Group , a Hong Kong-based
mobile marketing company, said that while Apple and the iPhone remained
premium brands there, Samsung's promotional efforts were playing to an
increasingly receptive audience.
For some, it is a matter of wanting to stand out from the iPhone-carrying
crowd. Others find the higher-powered, bigger-screened Android devices
better suited to their changing habits - watching video, writing Chinese
characters - while the cost of switching devices is lower than they expected
, given that most popular social and gaming apps are available for both
platforms.
"Hong Kong is a very fickle place," Biggs said.
Janet Chan, a 25-year-old Hong Kong advertising executive, has an iPhone 5
but its fast-draining battery and the appeal of a bigger screen for watching
movies is prodding her to switch to a Samsung Galaxy Note II.
"After Steve Jobs died, it seems the element of surprise in product launches
isn't that great anymore," she said.
To be sure, there are still plenty of people buying Apple devices. Stores
selling their products in places such as Indonesia were full over the
Christmas holidays, and the company's new official store in Hong Kong's
Causeway Bay has queues snaking out of the door most days.
But the iPhone's drop in popularity in trendy Hong Kong and Singapore is
mirrored in the upmarket malls of the region.
"IPhones are like Louis Vuitton handbags," said marketing manager Narisara
Konglua in Bangkok, who uses a Galaxy SIII. "It's become so commonplace to
see people with iPads and iPhones so you lose your cool edge having one."
In the Indonesian capital Jakarta, an assistant manager at Coca Cola's local
venture, Gatot Hadipratomo, agrees. The iPhone "used to be a cool gadget
but now more and more people use it."
(Read More: Douglas Kass on Apple: 'The King Is Dead')
There is another influence at play: hip Korea. Korean pop music, movies and
TV are hugely popular around the region and Samsung is riding that wave. And
while the impact is more visible in Hong Kong and Singapore, it also
translates directly to places like Thailand.
"Thais are not very brand-loyal," says Akkaradert Bumrungmuang, 24, a
student at Mahidol University in Bangkok. "That's why whatever is hot or the
in-thing to have is adopted quickly here. We follow Korea so whatever is
fashionable in Korea will be a big hit." | l**p
发帖数: 6080 | 5 苹果作死中
and
world.
【在 C*****g 的大作中提到】
: http://www.cnbc.com/id/100410770
: Apple iconic iPhone is losing some of its luster among Asia's well-heeled
: consumers in Singapore and Hong Kong, a victim of changing mobile habits and
: its own runaway success.
: Driven by a combination of iPhone fatigue, a desire to be different and a
: plethora of competing devices, users are turning to other brands, notably
: those from Samsung Electronics, eating into Apple's market share.
: In Singapore, Apple's products were so dominant in 2010 that more devices
: here ran its iOS operating system per-capita than anywhere else in the world.
: But StatCounter, which measures traffic collected across a network of 3
| l*****7
发帖数: 2844 | | C*****g
发帖数: 162 | | x***n
发帖数: 2658 | 8 差不多股版对苹果的评价统一起来，该变化的时候来了。不建议买入，不妨测试一下这
个著名的定律 |
|
