曾有两位哈佛经济学家说媒体有偏向不是因为他们喜欢有偏向而是他们的消费者不在乎
他们是否客观。事实上他们的消费者更喜欢媒体验证他们的观点。所以是消费者(观众
听众读者)的偏见塑造了媒体的偏见。
最近芝加哥大学两个教授用一种非常有想象力的方法验证了这一假说。发现媒体的偏向
精确定位于他们的消费者的偏向上。比消费者左偏一点还是右偏一点都会损失市场份额。
Economics focus
A biased market
Oct 30th 2008
From The Economist print edition
Skewed news reporting is taken as a sign of a dysfunctional media. In fact,
it may be a sign of healthy competition
Illustration by Jac Depczyk
BARACK OBAMA recently told a writer for the New York Times Magazine that he
was convinced he might be